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VHP in biz makeover mode, publishes special diary to woo corporates

VHP in biz makeover mode, publishes special diary to woo corporates

Author: Ajay Khape
Publication: ExpressIndia.com
Date: March 25, 2008
URL: http://www.expressindia.com/latest-news/VHP-in-biz-makeover-mode-publishes-special-diary-to-woo-corporates/288049/

If the Rashtriya Sevak Sangh (RSS) is reaching out to the software professionals through its IT- Milan programme, the city unit of Vishwa Hindu Parishad (VHP) has decided it'll settle for nothing less than embracing the entire corporate sector. And the tool it has chosen to achieve this goal is a uniquely styled business diary with April 1 2008 as the first day and ends with March 31 2009 ¿ the entire financial year.

"It is first of its kind initiative by VHP. We want to reach as many business professionals as possible," city VHP chief Ranjit Natu told The Indian Express.

The diary begins with a cover note: "This is a goodwill gift from VHP to you and we wish you a very happy new financial year" and letter ends with the remarks of "We are sure this diary will be some aid to you in your business and we look forward to your good wishes to all our future activities."

He said the initiative is on an experimental basis and only 1,500 copies will be printed this year. "We are not going to distribute the diary at random, but have prepared a list of business houses as well as the professionals to whom the diaries will be given freely," Natu said.

It is styled like a businessman's handbook, complete with due dates and reminders for statutory compliances under most of the laws ¿ such as the last date of income tax payment. TDS return for Q2, VAT payment and return, service tax, excise tax payment and so on. Also included are dates as per the Hindu calendar and contents of Hindu panchang .

"In order to provide some enlightenment on various non-publicised aspects of VHP we have included some "Did You Knows" on 30th day of every month," Umesh Bhosale, Chief of Editorial Board for the diary said.

He said the diary mentions the festivals of other religions along with Hindu religious festivals whenever there is a national holiday.

Senior national VHP leader Dr Surendra Jain said this is the best diary that he has come across as it caters to professionals ¿ their daily needs and their spiritual and religious needs.

Ram Setu and Ram Mandir
On the page dated March 30, it says Ram Setu in Tamil Nadu was an operational bridge between India and Sri Lanka till around fifteenth century CE, Maharani Padmini of Chhitod was the princess of Sri Lanka. Maharana of Chhitod had traveled over the setu with the barat of his marriage.

On the page dated October 30, the diary mentions the details of Shri Ram Janmabhumi proposed mandir and information related to its construction.


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