Hindu Vivek Kendra
«« Back
Taking Ayurveda To The World

Taking Ayurveda To The World

Publication: Tehelka
Date: February 28, 2009
URL: http://www.tehelka.com/story_main41.asp?filename=cr280209Taking_Ayurveda.asp

Introduction: Kairali is a world-renowned name in the practice of ayurvedic treatments, with centres in India and across the globe

AYURVEDIC TREATMENTS HAVE great relevance today, as change in eating habits and modern lifestyles have made even the very young prone to ailments such as obesity, diabetes, spondylitis, arthritis etc. With over 80 years of experience in creating a reputable brand of ayurvedic health centres, the Kairali Group has earned the trusts of hundreds of satisfied customers from all over the world.

A pioneer in the development and running of ayurvedic health resorts and spas, the Kairali Ayurvedic Health Resort in Palakkad in Kerala provides a truly holistic experience. The resort as a whole has a distinctive design that blends with its surrounding trees and herbs. Its 30 villas have all been built to conform to vastu shastra and each villa is unique, depicting various cultures of India. Each is fully equipped with modern amenities as well. The resort provides ayurvedic treatments, which are ideal for modern maladies that are usually stress-related. Apart from the Palakkad resort, the group has two other properties in Karnataka: 12 colonial suites at the Om Beach Resort in Gokarna and the Estuary View Resort in Karwar, located in the heritage fort, Sadashivgadh, overlooking the confluence of the Kali river with the Arabian Sea. Unparalleled hospitality and selfless service have seen to it client and guests return satisfied and rejuvenated. Kairali is among the top 50 wellness destinations in the world by National Geographic Traveller. It's also won awards such as Spa Asia Crystal Award for Best Ayurvedic Centre in the Asia Pacific region and PATWA (Pacific Area Travel Writers Association Award) Award for pioneering and promoting ayurveda in 2007.

Different ayurvedic packages are available for a host of ailments.

Apart from directly run resorts, the group also has several franchises, in places such as New Delhi, Khajuraho, Mumbai, Trivandrum, Hyderabad, Himachal Pradesh, Punjab, Uttaranchal, Chhattisgarh and Maharashtra.

Overseas centres and franchises are in Kanagawa, Yokohama and Tokyo in Japan; Almati, Kazakhstan; Selangor, Malaysia; Auckland, New Zealand; Czorsztyn, Poland; Floreal, Mauritius, Dubai, Abu Dhabi and Lebanon. Kairali is truly a global brand of ayurveda.

Branding Wellness

PROVIDING A COM PLETE range of solutions, from beauty to fitness, to healthy eating out, VLCC straddles the world of wellness

By redefining wellness, VLCC has acquired the status of India's largest health and beauty brand. The group has a pan-India presence, with over 225 outlets in 75 cities and 10 million customers.

With over 5,000 employees, a third of them doctors, dieticians, nutritionists, cosmetologists, psychologists, physiotherapists and counselors, VLCC's services provide holistic wellness, marrying scientific research and traditional therapies. The group's mission has always been to ensure a better quality of life for everyone, by adopting and pursuing ethically and socially relevant business practices aimed at shaping people's confidence and making fitness, health and beauty care accessible to everyone.

Instead of treating needs piecemeal, VLCC offers an array of customised weight loss and beauty therapies. VLCC Personal Care leverages the group's strong research capability to manufacture over 100 solution-oriented skincare, haircare and bodycare products retailed through a nation-wide distribution network of over 200 distributors and 30,000 retail outlets. The products are made from special blends of botanical extracts, nutrients and aromatic oils. A careful balance of activity, hydration, nourishment and protection helps rebuilds the skin's natural defences from the cell to the surface.

And the VLCC Institute of Beauty Health and Management is India's first comprehensive vocational training academy: it offers professional and vocational courses in beauty, health, nutrition and management. Affiliated to the prestigious City & Guilds of the UK, the Institute offers three broad categories of diploma courses: Beauty/Health & Nutrition/ Management. Spread across 11 campuses in seven cities, the institute also offers advanced learning courses in contemporary subjects such as Nail Art, Body Art and Spa therapies.

VLCC spas offer a tranquil escape from hectic city life, with a number of luxurious therapy options drawn from the wisdom of ancient cultures - from traditional Balinese therapies to blissful Thai massages.

VLCC's Workout Factory is a unique fitness centre where men and women can sculpt their bodies and feel "factory fresh". Beauty Zones are unique stores from the House of VLCC that offer the most recent and innovative beauty services across its outlets. The group also runs Aliveating - a healthy eating restaurant. It's clearly part of VLCC's total approach to wellness!

Therapeutic Journey

India develops a cutting edge in medical tourism with world class facilities

FROM ANCIENT TIMES, patients have travelled long distances for treatment: now, with ease of travel, people easily look beyond regional boundaries for medical care. There are still issues, such as language barriers, travel time and being assured of the credibility and safety of the treatment. For that, accreditation bodies and systems are being developed.

Over the last decade, medical tourism has developed into a finely-managed area in India, with world-class infrastructure, cutting edge technology and professionally run institutions available at substantially lower cost than most other countries. Short-term visas or a special medical tourism visa (M type) of longer duration (up to 1 year) are provided, and a MX type visa given for those accompanying a patient.

Facilities such as Artemis Health Institute (AHI) in Gurgaon, an integrated world-class healthcare system, attract medical tourists. The facility has been developed by adopting cutting edge technology, and has developed super specialties in cardiovascular disease, oncology and orthopaedics. AHI is equipped with the latest in predictive, diagnostic and therapeutic imaging, in-patient monitoring, paperless and filmless hospital information systems, and the presence of some of the best-known medical experts from India and abroad. In just over a year, Artemis already has 15 percent of its patients coming from abroad, a vast majority of them from the West. There is also a constant stream of international medical and para-medical professionals for training.

With facilities such as these, India is well positioned to tap the top end of the global healthcare industry.

Back                          Top

«« Back
  Search Articles
  Special Annoucements