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Cultivating Commerce

Cultivating Commerce

Author: Ramachandra Guha
Publication: The Telegraph
Date: September 23, 2000

It is a strange admission to make now, but as a student of economics in the Seventies I was in thrall to the public sector.  With others of that generation, I had been taught to see dams like Bhakra and factories like Bhilai as the hope of the new India.  These projects, we thought, usefully married technology to the state to produce prosperity and justice.  Private companies, and still more, foreign-owned companies we viewed with disgust, as they were motivated exclusively by personal gain.  I have never been able to completely shake off those beliefs. When I applied for an email connection sometime ago, I chose a public sector provider rather than a private one.  However, I was to discover that my gesture at political nostalgia was a half-hearted one.  A friend who is an exact contemporary asked for my email ID, and when I said it was ramguha@vsnl.com, he answered, in disgust, 'Dotcom! Could you not have chosen dotnet?'

To many Indians the wrong side of forty, the word "commerce" once had a deep and altogether distasteful resonance.  We were encouraged to distrust commerce and commercial people by the example of such men as Rabindranath Tagore and M.K.  Gandhi.  Psychoanalysts will doubtless see in their rejection an Oedipus complex at work, for Gandhi was born into a merchant caste, while the Tagores had made their money by trading.  In any case, the rejection was complete.  Tagore eschewed the family business in cultivation of the higher arts: poetry, painting, and spiritualism.  Gandhi showed more interest in economics, but in an economics conducted without benefit of the market.  The India of his dreams had 7 lakh self-sufficient villages, each based on the voluntary exchange of goods and services.  In this marketless world there would be no place for priced "commodities."

Tagore died six years before India became free, Gandhi a few months after independence.  Neither had any influence on the direction of economic policy in the new nation.  The person who did, Jawaharlal Nehru, exceeded them in his contempt for commerce.  Although a political democrat, he was a statist in his economic thinking.  He worshipped at the feet of the British Fabians, who in turn worshipped at the feet of the Soviet central planners.  These held that the rational and all-seeing state was a more reliable instrument of economic progress than the anarchic market.  It was argued, with some plausibility, that private companies could not be trusted upon to bring about social justice.  But it was also claimed, on the basis of dogma rather than fact, that the state was a more efficient economic agent as well.

All politicians, wrote John Maynard Keynes, are beholden to the ideas of a long-dead economist.  But Jawaharlal Nehru's preference for state over market was a consequence as much of aesthetic preference as economic theory.  By temperament and upbringing he would have as his heroes scientists and artists, not traders and entrepreneurs.  Nehru was known to cancel or postpone an important political engagement for the opportunity of a conversation with the anthropologist and poet, Verrier Elwin.  However, there was generally no place in his appointment book for the likes of G.D.  Birla and J.R.D.  Tata.

The educated Indian's distaste for commerce and enterprise was thus a product equally of intellectual arrogance and cultural snobbishness. But history's residues might also have contributed.  For Indian intellectuals and decisionmakers have come overwhelmingly from the top two varnas, Brahmin and Kshatriya.  These valorize brain power and military power and profess a disdain for the traditional pursuits of the trading and working groups, placed below them in the caste hierarchy.

In very recent times, however, this ancient distrust of commerce has been spectacularly challenged.  The collapse of the Soviet bloc and the success of an open economy have produced a new cultural climate.  The politicians and technocrats who now rule India have been swept, or perhaps swept away, by its winds.  The media and international agencies have called vigorously for a new attitude to those who make money. Words like profit, productivity, efficiency, market, trade, and commerce, which once had a pejorative currency, now have a wholly positive one.

No event has more decisively signalled this 180 degree shift than the recent visit to New Delhi of the Microsoft chairman, Bill Gates. Sixteen chief ministers air-dashed to New Delhi to have the privilege of being seated at the same dinner table as the richest man in the world. The three or four chief ministers who were granted a 15 minute interview with Gates saw this as a vindication of their states' economic promise and of their own individual personas.

There has, indeed, been an astonishing, and astonishingly swift, change in the attitude of Indian professionals and Indian politicians to private enterprise.  Even ten years ago, a foreign capitalist like Gates would have had to apply through proper channels for an interview with a chief minister.  Were the request granted, he would have had to make his way most humbly to the state capital concerned, and be made to wait when he got there.

But perhaps the change has come too soon and been too categorical for our own good.  The deification of commerce is as harmful as the distrust of it.  For politicians to roll out the red carpet to visiting entrepreneurs might be as harmful as the old habit of shutting one's doors to them.  It promotes an uncritical attitude towards Gates and his ilk.  By approaching them as supplicants we lose the chance to drive a hard bargain, to take what they have to offer on our terms instead of on theirs.

We once tended to exaggerate the benefits of state-built dams and steel plants, and to disregard or suppress their costs.  There is every danger now that we are doing the same with private initiatives.  Is this, I wonder, because of our belief in miracles? Is it that mythologically inspired Hindus seek a spectacular way out of social difficulty, and are prone to seek redemption through glamourous acts by godlike figures? We once hoped that Bhakra and Bhilai would be the mystic inspiration for the transformation of India.  We have, it seems, now transferred those hopes to Microsoft and Infosys.  Their undeniably gifted promoters have acquired the same status that nuclear physicists and dam-builders previously did.  The political system, eagerly aided by the media, is encouraging us to cast Bill Gates and N.  R.  Narayanamurthy in the same heavenly light as was once enjoyed by Homi Bhabha and M.  Visvesvarayya.

There is no question that the extreme distrust of private economic initiative in the first few decades of free India was unnecessary and unproductive.  There is no question, either, that the present worshipful attitude is harmful as well.  Market forces and private firms can help generate and circulate wealth and thus raise living standards.  But unless we are vigilant they might destroy the environment in the process.  And what they cannot do is promote health and education for all, to thus equalize life chances.  These are justly the responsibility of the state, a responsibility that the current climate asks it to ignore.

It used to be said that Jyoti Basu was the only communist who had a pragmatic, rather than dogmatic, attitude towards private enterprise. It was notable, in this context, that he refused to make the trip to Delhi to shake hands with Bill Gates.  In that refusal lies a lesson for all of us.

(The author is a historian and sociologist whose recent book is Savaging the Civilized)
 


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